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The 2017 conference programme has been researched amongst the industry to give senior insight professionals the topics that they want to hear. Keynote sessions give a high-level view of the industry, offering predictions and insights to help delegates form their future strategies. The interactive workshops complement the keynote session by drilling down into specific issues, allowing delegates to share their collective experiences and to learn how their peers are dealing with similar situations.  All of our sessions are CPD accredited.

This year The Market Research Society have helped to design the programme which we know will add tremendous value to the delegate experience.
 

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                          IN ASSOCIATION WITH



 

CPD Certified

cpd_certified_rgb.pngThe Market Insight Forum UK qualifies for CPD credits. All delegate attendees will receive a CPD certificate after the event.

For further information on CPD accreditation please visit : http://www.cpduk.co.uk

Take part in the programme

If you would like to participate in the programme or recommend any speakers or topics please get in touch.
Keynote 2017
Keynote 2017
  • Opening address - Will Gompertz, voted one of the World’s Top 50 Creative Thinkers by New York’s Creativity Magazine

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    We are delighted to announce that Will Gompertz,  will give the Opening Address at the 2017 Market Insight Forum on 7th June at Savoy Place, London.

    Will is a world expert on Modern Art.  He was previously a Director of The Tate Gallery and in 2009 he wrote and performed a sell-out one-man comedy show about modern art at the Edinburgh Festival.  He is currently BBC Arts Editor.

    Will's new book "Think Like an Artist: Imaginative Ways to a More Creative and Productive Life" was released by Penguin in July 2015. A witty and inspiring read, it identifies ten lessons to be learned from the greatest artists across history, to give us tools to unlock creativity and thrive at work and in our personal lives.

    “Will Gompertz is the best teacher you never had” – The Guardian


     

     

2017 Workshops
2017 Workshops
  • Interview with Edwina Dunn, CEO, Starcount

    Interview: Edwina Dunn, CEO, Starcount Interviewer: Tim Phillips, journalist and author of Scoring Points

    As the co-founder of customer science company Dunnhumby, and now of Starcount, Edwina has been a successful pioneer in using data to drive innovation and profit for some of the world’s biggest brands. In this in-depth interview, she gives her unique perspective on the challenges faced by those using to maximize customer knowledge and the next likely wave of development in the world of data analysis.

    In 1995, Tesco embraced the dunnhumby approach for its Clubcard programme and so it became the first mass customization marketing programme in the world.  Customer insight and Clubcard rewards helped to transform Tesco from a secondary player in the UK to the significant market and global leader it is today.

    Edwina was responsible for the company commercially, guiding the company into new sectors and new markets. She has an Honorary Doctorate of Business Administration, awarded by Derby University, was invited to become an Honorary Fellow of Cambridge University, Lucy Cavendish College in 2014, and was made an Honorary Fellow and Patron of the Market Research Society (for her knowledge of data and best practice Data Privacy and Security).  She is also a Trustee of the Science Museum Foundation and an Honorary Fellow of the Institute of Direct & Digital Marketing .She served as Non-Executive Director of HMRC for three years from 2015 with an expert focus on Data and Digital Transformation (including Customer/Citizen Charter & Data Sharing Best Practice).  

    She sits on Minister Ed Vaizey’s Digital Economy Council and is working with a team of experts on a plan to recommend Government Best Practice for consumers around Digital & Internet of Things (Customer Charter).

     

  • Bringing insights to life and telling the story

    Clare Edwards - Facilitator, Speaker, Author, Coach. Brain Smart – Mind power in action

    Inspiring and connecting through the power of story.
    Recognised as a crucial part of a senior marketeer’s toolkit; in this session you can learn:

    • Why stories stick, engage and build loyalty
    • How our brains process story versus facts and data
    • What makes a great story - essential elements of content and storytelling style
    • How to create a powerful story or metaphor using a simple 7 step process
    • Why stories are the secret weapon of every successful leader

    Clare is a change-maker. She helps organisations to tap into the collective potential of their people so that they can master personal leadership, thrive in change and stay fully engaged.

    A passionate storyteller and inspiring speaker, Clare takes her audiences on an experiential journey leaving them filled with new insights, keen to know more and motivated to change.

    Clare’s corporate background spans 2 decades of working in senior management roles with global IT companies, surviving the dot com ‘boom and bust’ of the early millennium and thriving in complex, fast-paced change environments.

    After studying the neuroscience of leadership and change, Clare created the ‘Change your Brain’ series of content-rich interactive Keynotes, Seminars and Plenary Sessions.
     

     

  • The modern insight team – today’s business challenges and how to lead the way

    Tom De Ruyck, Market Research & Insights Management Professor at IESEG School of Management (Lille, France).

    With continuing changing markets, consumers and business needs, this session will help you:

    • Ensure the insight team within any business is recognised and   heard.
    • Manage the sharing and dissemination of key insights into relevant business divisions to facilitate key business decisions.
    • Raise the profile and importance of key data within all business divisions showing relevance and importance.

    Tom is a Managing Partner at InSites Consulting, one of the world's most innovative marketing consultancy and consumer research firms. He is responsible for innovation and advising global brands. He is also teaching as a Professor at different business schools in Europe and on the board of several (industry) organisations.

    He is co-author of 'The Consumer Consulting Board' and published over 65 white papers, articles in academic journals, business books and trade magazines. Besides that, he is an influential blogger and tweeter - @tomderuyck

    Tom was awarded for his work many times, amongst others by the American Marketing Association, ESOMAR and the CMO Council USA and Asia.

     

  • Behavioural Economics – the science behind the thinking

    Jillian Ney, Digital Behavioral Scientist

    Do you truly understand how your consumers’ brain clicks, this session will:

    Enable you to get under the skin of not just what is said but help you understand why consumers are doing what they do

    Better understand how you can develop successful brand strategies to ensure that it is prominent in the market place.

    Dr Jillian Ney is the UK’s first Dr of Social Media and a Digital Behavioural Scientist.  She helps to grow brands in the digital age by finding out how their customers make decisions and uses nudge theory to help brands to improve their customer experience branding.  Her specialist field is in behavioural sciences and the analysis of social data to tap into audiences’ non-conscious thinking and behaviour. 
     
    Dr Jillian is a two time TEDx’er, an international speaker, and has presented her work at places including NATO and the Market Research Society.  She has worked with many household brands and agencies including, Manchester City Football Club, SSE, Vodafone, General Mills, IBM and PwC.

     

  • Walking the customers walk and not just listening to the talk

    Caroline Bates – Board Director Chime Insight & Engagement Group

    Ever wondered why people say what they do…how accurate are they in retelling their actions. This session will:

    • Make you think about the moments that are not recalled and retold when a question is asked and how we can tackle this
    • Equip you on how to consider the overall customer journey mapping and understanding the overall experience to better understand your brand experience.

    Caroline has been a Board Director at Chime Insight & Engagement Group since August 2012 when she joined from O2 Telefonica.  Since then she has been involved with many of our key clients as well as driving an engagement proposition through the group and developing Chime Insight’s models for measuring brand relationships (Triple G) and our Trust Accelerator model, and Purpose in Action: 4 E’s, to name but a few.

    Her expertise also extends to major insight agency-side roles including Director positions at both Illuminas and Hall & Partners Group, where she ran major accounts such Halifax Bank of Scotland, Audi, The BBC, Mastercard and Dixons Stores Group.

    Caroline holds a BSc in Business Management from King’s College London.
     

     

  • Storytelling for the snapchat generation

    Shib Huassain - Co-founder, Fools & Geniuses (former adland strategist: Publicis, Isobar, BBH, amongst others)
    Our lives are increasingly becoming more reliant on technology: to communicate, to learn and increasingly to tell stories. From stories we tell our friends over messenger, to much longer narratives we watch online or through our smart TVs. As the lines between reality and digital become blurred, how can storytelling change to adapt to new behaviours and evolving technology trends?
     
    Shib Hussain has spent a large proportion of his career working in various advertising agencies, ranging from above the line through to pure play digital agencies, on clients such as Auto Trader, Google, Foot Locker and Kellogg's. Along the way he's developed a curiosity and passion for delivering stories through new mediums - be it websites, apps or social networks. He's recently launched a technology studio that focuses on this: telling stories through new and innovative mediums. The first release is an app that tells stories in real time through your phone.
     

  • Brand Love: How to Build A Brand Worth Talking About

    Jamal Benmiloud, the former marketing leader of Red Bull, Monster Energy and co-author of ‘Brand Love: How to Build a Brand Worth Talking About’

    In a world where the average customer grows up seeing 170,000 marketing messages by their 17th birthday; where 86% of people admit to sharing social media content in the bathroom; where 20% of smartphone users have installed adblocking browsers because of their loathing of advertising; customers only talk about the brands they LOVE. And, if customers aren't talking about your brand, you might as well not exist.

    Fans don't just "like" these brands, they love them and help build them. And the good news is that it's neither expensive or exclusive to cool, cutting-edge brands. Brand Love is as achievable to all brands. Whether you're a bank, an airline or selling drinks.

    During the session Jamal will discuss:
    • What is Brand Love?
    • Why do some brands have it while others are just "liked”?
    • How can you replicate their success formula to create your own marketing team of millions?
    • Case studies include Red Bull, Monster Energy, Lego, Xiaomi, Castrol & EE.

    Jamal Benmiloud, is former marketing leader at Red Bull and Monster Energy and co-author of “Brand Love”. He is a straight-talking thought leader, with a reputation as one of the world’s most disruptive thinkers in marketing. His experience working for global brands coupled with his vision for the future of marketing is both informative and inspiring.
     

     

  • The 12 Powers of a Marketing Leader

    Patrick Barwise

    This presentation is about what drives senior marketers’ business impact and career success. It is based on Patrick Barwise’s recent book The 12 Powers of a Marketing Leader (www.marketingleader.org), co-authored with former McKinsey partner Thomas Barta. Drawing on large-scale new research, the results and recommendations fall under four headings: mobilise your boss, your colleagues, your team and yourself.

    Patrick Barwise is emeritus professor of management and marketing at London Business School.  He joined LBS in 1976 after an early career at IBM and has published widely on management, marketing and media. His latest book, The 12 Powers of a Marketing Leader, co-authored with former McKinsey partner Thomas Barta, was published in October 2016. He is also former chairman of Which?, an experienced expert witness in international commercial, tax and competition cases, and has been involved as an advisor and early investor in two successful online start-ups, Research Now (www.researchnow.com ) and Verve (www.addverve.com ). www.patrickbarwise.com
     

     

  • Understanding the modern day consumer – who exactly are they?

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    How well do you really know your consumer? Are they different in this modern digital age or are their values and decision making process the same.

    Understand the different consumer types out there and how you can best communicate with them effectively ensuring your message has the most impact.
     

     

Previous Keynotes
Previous Keynotes
  • 2016 Opening Address

    Professor Jamie Anderson, Management Guru
    Jamie Anderson is an academic, author and speaker who has been named as a "management guru" in the Financial Times, and as one of the world’s top 25 thinkers by the journal Business Strategy Review, alongside internationally renowned thought leaders such as Gary Hamel, Philip Kotl...
     

    2015 Opening keynote - David Rowan, Editor-in-chief of WIRED magazine’s UK edition

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    Exponential technologies, from the smartphone to the networked sensor, are transforming business models in real time. WIRED editor David Rowan explains how to be prepared for the impact on your industry of technologies ranging from artificial intelligence to virtual reality. What will ubiquitous data mean for customer acquisition, for business advantage, for privacy and security? And how can you learn from the smartest startup entrepreneurs how to build for rapid growth?”

    David Rowan is editor of WIRED magazine’s UK edition. He travels extensively to investigate the companies and entrepreneurs changing our world, and his recent WIRED cover stories include long features on Google, LinkedIn, MIT Media Lab, BuzzFeed and Facebook. David has keynoted on technology, trends and innovation themes from Melbourne to Monaco, and often chairs and moderates high-profile conferences such as DLD, Google Zeitgeist and WIRED's events. He's written regular columns in GQ, Condé Nast Traveller, The Times and The Guardian, and has wide newspaper experience as an editor, including editing The Jewish Chronicle and The Guardian's websites and Comment pages. He's made TV films for Channel 4 News; and has written long features for The Telegraph Magazine, Sunday Times Magazine and Observer.
     


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