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Testimonials
Thought provoking, engaging and very well organised.

Business Development Director
TUI Travel Plc

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Conference

The conference programme aims to give research and insight professionals access to new ideas, solutions and innovations to help take their departments and companies forward. Through open discussions on best practice and debate among the industry’s top players, delegates will get a unique insight into strategies being used by their peers.

The Market Insight Forum qualifies for CPD. After the event, attending delegates will receive a certificate of attendance, containing CPD credits 
Conference Programme


Open for Future Business
Keynote Presentation
Professor Peter Cochrane, Co-Founder, Cochrane Associates
  • Moving from markets of millions to markets of one!
  • How social media leads to social buying
  • Sucking up to the customer and shifting the pain – how to understand what people will really pay for

Insight and Research into the Future
Kenote Presentation
Professor James Woudhuysen, Professor of Forecasting and Innovation, De Montfort University
• Collect and suspect more forecasts about the future
• The future is neither cyclical, nor like a pendulum, but always contains elements both of continuity and of change
• The algebra of numerical forecasts is more important than the arithmetic Assumptions, not five decimal places are what count
• It's fruitless to hope for 100% accuracy. Identify tendencies and counter-tendencies, and try to synthesise them



Highlights from Past Conference Programmes


Tips for Surviving Challenging Times
Chief Economist, HSBC Bank plc
Dennis Turner
As further tough times are predicted, Dennis will provide insightful and comprehensible advice for businesses looking to survive – and thrive in these challenging times.

Dennis Turner is Chief Economist at HSBC heading a team advising bankers on economic trends both within industry sectors and at national and international level.
Throughout his career he has had regular contact with policy-making bodies. A previous adviser to the Labour Party, he retains high level Government contacts.



The Rise of the Informed Consumer
Stategic Adviser on innovation and engagement
Max McKeown
Max McKeown works as a global strategy coach for the most admired companies in the world. Join him for an enjoyable, provocative, insightful, and informed perspective on social change, profound shifts in consumer behaviour, trust and implications for business culture, leadership, innovation and the design of services and brands.
Technology is changing faster than customers. Customers are changing faster than organisations. And organisations are changing faster than the people who run them.

Getting insight into the culture and on the bottom line – how exceptional customer knowledge will provide competitive advantage
Craig Scott
Head of Research Europe, Pfizer
• What is insight, what is it not, where did it come from?
• Introducing and embedding insight into the organisation’s culture with a role in day to day management decisions
• Translating insight into strategies for profit

A question of customer service and brand reputation
Glyn Perrett & Vicki Marshall
Lead Manager, Customer Research, Nationwide Building Society & Account Director, Nunwood
• Increasing customer satisfaction and building reputation – the two are intrinsically linked but, are they the same?
• Are CRM and insight merging?



The LinkedIn master class
Roger Jones
Roehampton University
• How to leverage your presence on LinkedIn for competitive and commercial advantage
• How to seek out, engage and do business with new, potential and existing customers
• Practical guide to the latest functionality and techniques for immediate implementation

Turning panels and online communities into creative business strategies
Steve Reiman
Head of Qualitative Research, Harris Interactive
• Understanding and leveraging the value of online advocates
• Engaging with online communities for brand enhancement
• Turning insight into effective customer understanding

New ways of understanding thinking – opportunities for insight with neuroscience
Keith Winter
CEO, EmSense
• Understanding how neuropsychological techniques can produce extraordinary insight
• Neuroscience and Predictive Modelling
• Effective use of online neuroscience methodologies

How to get the best out of the creative development process - from the expert viewpoint of the research agency, ad agency and client insight team
Jem Fawcus & Kathy Slack
CEO, Firefish & Strategy Director, DDB London
• How research can help and hinder the process
• An overview of best practice, new methodologies and technologies
• Including some thinking on 360’/multi-channel campaigns

What is the real impact of social media on insight?
Roger Jones
Roehampton University
• Understanding the relevance and value of social media for insight
• Getting the right social media channels for the right audience
• How to keep up with new social media and mobile research developments; tapping into future trends
• Building a link between social media content and purchasing patterns



Confirmed Clients
Senior Insights Planner
Colgate Palmolive  

Director, CRM and Direct Marketing
Sony Music  

Head of Customer Insight
Tesco Plc  

Customer Insight Manager
ASDA Stores Ltd  

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