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Tips for Surviving Challenging Times
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| Chief Economist, HSBC Bank plc |
| Dennis Turner |
As further tough times are predicted, Dennis will provide insightful and comprehensible advice for businesses looking to survive – and thrive in these challenging times.
Dennis Turner is Chief Economist at HSBC heading a team advising bankers on economic trends both within industry sectors and at national and international level.
Throughout his career he has had regular contact with policy-making bodies. A previous adviser to the Labour Party, he retains high level Government contacts.
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The Rise of the Informed Consumer
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| Stategic Adviser on innovation and engagement |
| Max McKeown |
Max McKeown works as a global strategy coach for the most admired companies in the world. Join him for an enjoyable, provocative, insightful, and informed perspective on social change, profound shifts in consumer behaviour, trust and implications for business culture, leadership, innovation and the design of services and brands.
Technology is changing faster than customers. Customers are changing faster than organisations. And organisations are changing faster than the people who run them.
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Getting insight into the culture and on the bottom line – how exceptional customer knowledge will provide competitive advantage
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| Craig Scott |
| Head of Research Europe, Pfizer |
• What is insight, what is it not, where did it come from?
• Introducing and embedding insight into the organisation’s culture with a role in day to day management decisions
• Translating insight into strategies for profit
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A question of customer service and brand reputation
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| Glyn Perrett & Vicki Marshall |
| Lead Manager, Customer Research, Nationwide Building Society & Account Director, Nunwood |
• Increasing customer satisfaction and building reputation – the two are intrinsically linked but, are they the same?
• Are CRM and insight merging?
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The LinkedIn master class
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| Roger Jones |
| Roehampton University |
• How to leverage your presence on LinkedIn for competitive and commercial advantage
• How to seek out, engage and do business with new, potential and existing customers
• Practical guide to the latest functionality and techniques for immediate implementation
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Turning panels and online communities into creative business strategies
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| Steve Reiman |
| Head of Qualitative Research, Harris Interactive |
• Understanding and leveraging the value of online advocates
• Engaging with online communities for brand enhancement
• Turning insight into effective customer understanding
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New ways of understanding thinking – opportunities for insight with neuroscience
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| Keith Winter |
| CEO, EmSense |
• Understanding how neuropsychological techniques can produce extraordinary insight
• Neuroscience and Predictive Modelling
• Effective use of online neuroscience methodologies
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How to get the best out of the creative development process - from the expert viewpoint of the research agency, ad agency and client insight team
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| Jem Fawcus & Kathy Slack |
| CEO, Firefish & Strategy Director, DDB London |
• How research can help and hinder the process
• An overview of best practice, new methodologies and technologies
• Including some thinking on 360’/multi-channel campaigns
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What is the real impact of social media on insight?
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| Roger Jones |
| Roehampton University |
• Understanding the relevance and value of social media for insight
• Getting the right social media channels for the right audience
• How to keep up with new social media and mobile research developments; tapping into future trends
• Building a link between social media content and purchasing patterns
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