“Excellent way of effectively talking to a number of suppliers - much easier to be focused in this type of event and saves time arranging and meeting suppliers on an ad hoc basis.”
Sophie Dekkers, Customer Research Manager
easyJet
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Conference
The conference programme is drafted following consultation with key senior market research professionals to ensure that we have captured the latest thinking from the industry. Each session will be supported by a key industry speaker and in most cases a senior practitioner will be sharing their experiences with you.
- 81% of clients attending The Market Insight Forum in 2009 rated the conference programme as very good or good *
There will be a variety of sessions to choose from including seminars, workshops and roundtable discussion groups as well as the opening address which is lead by a highly motivational and dynamic business leader.
If you would like to contribute to the programme, either with ideas for content or as a discussion leader, please contact us.
Previous Speakers include:
- Roger Bootle, Economist, Author and Managing Director of Capital Economics
- Martin Hayward, Director of Strategy and Futures, Dunnhumby
- Mark Palmer, Global Brand Director, Green & Black’s
- Katherine Symonds, Public Affairs Manager, Coca-Cola
- Dennis Turner, Chief Economist, HSBC
- David Penn, MD and Founder, Conquest Research
- Ben McConnell, Author, Citizen Marketer
- Tim Britton, CEO YouGov
* Source: The Market Insight Forum 2009 post-event questionnaire
Highlights from Past Conference Programmes
The Economic Outlook – When will the recovery come?
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| Opening Address |
| Speaker: Roger Bootle, Economist, Author and Managing Director of Capital Economics |
Roger looked at the origins of the current crisis and the consequences, including for financial markets, consumer spending and asset prices. Will the recovery come sooner or later? And when it comes, what shape will it take?
One of the City of London’s best-known economists, Roger Bootle runs the consultancy, Capital Economics, which specialises in macroeconomics and the economics of the property market. He is also Economic Adviser to Deloitte, a Specialist Adviser to the House of Commons Treasury Committee and an Honorary Fellow of the Institute of Actuaries. He was formerly Group Chief Economist of HSBC and, before the change of government, he was appointed one of the Chancellor’s panel of Independent Economic Advisers, the so-called “Wise Men”.
Roger Bootle studied at Oxford University and then became a Lecturer in Economics at St Anne’s College, Oxford. Most of his subsequent career has been spent in the City of London.
He has written many articles and several books on monetary economics. His most recent book is Money for Nothing which correctly anticipated the current financial crisis and has been widely acclaimed. This follows the success of The Death of Inflation, published in 1996, which became a best-seller and was subsequently translated into nine languages. Initially dismissed as extreme, The Death of Inflation is now widely recognised as prophetic. Roger is also joint author of the book Theory of Money, and author of Index-Linked Gilts.
Roger is a regular columnist for The Daily Telegraph and appears frequently on television and radio. |
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Building high equity brands
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| Workshop |
| Mark Palmer, Global Brand Director, Green & Black’s |
Social networking and blogging mean that brands are now scrutinized in the most public of forums, in that ‘straight from the horse's mouth’ way that exposes any culprit who has over claimed and under delivered. The word is out and consumers are quickly losing confidence in some very big, formerly untouchable, brands.
This session will tell the story of how Green & Black's became the UK's fastest growing chocolate brand, looking at the newly-fashioned role of insights in the creation and ongoing maintenance of credible and trusted brand equity.
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Finding insight in the strangest places
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| Workshop |
| Paul Sloane, author and speaker on lateral thinking, innovation and leadership |
How to gain fresh insights with lateral thinking. In this talk and workshop Paul Sloane will explore how you can use creative thinking techniques to approach issues from new directions and to generate radical ideas. He will give tips and examples to illustrate the points. There will be a short interactive exercise where you will learn a practical technique that will give you different perspectives and boost your creativity. |
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